Below is the search engine market data they discovered. Digital media is only progressing and it would be smart to grow and develop along with the industry leader. Google was a thesis the pair worked on for their Ph. According to their thesis, Google known as Backrub back then was different from other search engines because it focused on the relationships between websites primarily links. Focusing on links was a significant change compared to other search engines, where the approach to ranking information was based on how often particular search terms appeared in the search engine results pages SERPs.
This concept revolutionized how online search would operate from then on. Google was officially launched in and quickly made a name for itself as the search engine with a weird name. The company received its initial cash-flow from investors such as Jeff Bezos of Amazon as well as other internet entrepreneurs.
In , Google officially went public. The success of Google has led to it being the most-used search engine in the U. So, what about other search engines? Where do they stack up against Google in terms of search market share?
Data by Stat Counter. As you can see, Google is a clear favorite in terms of usage, but why? What has lead to Google being the go-to choice of users? Understanding search intent and finding the most accurate and relevant websites that match each query have allowed Google to stand out from the competition. Online satisfaction is a major part of their core business model. Google provides simple, better results. If users like the search results they find, based on the search queries, then the user will be happy.
Happy users turn into repeat users. Repeat users become loyal to the platform. Providing better, more relevant results have allowed Google to be considered a trustworthy resource for finding information on the web. As a result, users started to leave MSN, Yahoo, Alta Vista, and other platforms to enjoy a search engine that offered relevant search results quickly.
As a result of the above, Google has become a household name that everyone is aware of. Small businesses are the backbone of the U. They combined search capabilities with proximity and Geo-location targeting to create custom, local results for users. Local search opened up the competitive playing field for all businesses, as they were able to be found for their products or services based on how far away they were from the user. Google provided users with better results based on both search intent and Geo-proximity of where the search actually took place.
These custom results have led Google to become the go-to medium for local searches. Once accomplishing this, Google took it a step further by marrying local search results with the Google Maps platform. This allowed users to navigate and explore local businesses with their smartphones. With this, Google was and still is able to help users navigate their way to any location. As always, the end goal is to create better search results.
While this might work in the short term, Google almost always catches on and penalizes websites that proactively use black-hat techniques. YouTube, which is owned by Google, is another major medium where users can search for videos. Similar to television, online videos have more sensory impact on users.
Video allows users to see and hear, but, unlike television, online videos are more accessible and interactive. As technology such as WiFi, cameras, and mobile devices continue to advance, the ability to upload, download, and watch videos will increase.
As this trend grows, having a search engine that can accurately find and produce what users are searching for amongst the masses of video files will become a necessity. This is something that YouTube has excelled at.
The Google Images search engine was created due to the overwhelming number of users searching for Jennifer Lopez wearing a Versace dress back in You can read more about that here.
Using complex algorithms, Google is able to find, interpret, and assign images based on search queries. With Google being the dominant search engine, catering to billions of users each day, it only makes sense that businesses use this platform to reach their target audiences.
Never before has there been an opportunity to market so specifically or globally to an audience who you can track and understand. The Internet is constantly growing as more and more people and businesses create websites. In , a constituent reached out to New Jersey city councilwoman Kathy McBride about the so-called epidemic. McBride was alarmed Like Samantha Bee's show, the phrase that makes up the show title " I Love Dick " is difficult to Google without graphic consequences.
We recommend adding "Amazon Prime streaming video" to your search terms to watch this comedy. Samantha Bee's late-night comedy series has seen serious success, but the show still doesn't dominate Google search results.
Know what does? We'll give you one guess. If you choose to Google this, we recommend you have Safe Search turned on. People claim to have found everything from hardware parts to whole chicken heads in their fast food. If you read enough of these accounts, your options for guilt-free dining could be severely limited, if you still have an appetite at all. Your belly button harbors what scientists have described as a "rainforest" of bacteria.
This Google search term will yield pictures of insect bites and recently pierced, infected navels. Facebook reportedly can predict if you're going to break up with your significant other or if you're pregnant. Sometimes Facebook even knows before you do. Maybe you'd rather not know any of this. If you're looking for a cure to insomnia, searching for "no sleep" won't help you.
Instead, you'll wind up on Reddit's aptly-named horror story forum, and it will leave you jumping at any sudden movements. Make sure the lights are all on if you wander into this horrifying time sink. Check here if you would like to receive subscription offers and other promotions via email from TIME group companies. You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy.
Thank you! For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder. Facebook Twitter Linkedin EMail. Do not Google online banking websites There are many fake online banking websites on Google. Do not search for customer care contact numbers of companies on Google This is one of the most popular online scams.
Do not search for apps and software on Google to download them For mobile apps, always search for apps on official app stores like Google Play for Android and App Store for iPhones. Do not search medicines or medical symptoms on Google Google is clearly not a place to search for medicines. Do not search on Google for medical advice or treatment, not even nutrition or weight loss tips If you are sick, simply go to the doctor. Do not search for serious advice or guide on personal finances and stock market on Google Like health, personal finance is unique for everyone.
Do not search for government websites on Google as these are easy scam targets Like banking websites, government websites like municipality tax, hospitals, etc are prime targets of scammers. Do not search social media websites on Google to login It is always advisable to access social media accounts by directly typing the URL in the address box of your browser instead searching for the login page on Google as this might lead to phishing.
Do not search e-commerce websites or offers on Google Fake web pages of so-called offers on e-commerce websites have flooded Google search. Do not search free antivirus apps or software on Google Avoid searching for Antivirus apps or software on Google as there are scores of fake products out there and it becomes difficult to identify the original ones. Do not search porn or anything that might embarrass you later on Google We all know how Google ads work.
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