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Log out. US Markets Loading H M S In the news. Avery Hartmans. Amazon and its founder, Jeff Bezos, have come a long way since For instance, Bezos wanted to call the company "Cadabra," but was talked out of it. Plus, the team rang a bell each time a purchase was made, but abandoned it when sales soared. Visit the Business section of Insider for more stories. In the early days of Amazon, a bell would ring in the office every time someone made a purchase, and everyone would gather around to see if they knew the customer.
An obscure book about lichens saved Amazon from going bankrupt. Amazon got started out of Bezos' garage. Jeff Bezos expected employees to work hour weeks, at least.
The idea of work-life balance didn't exist. Amazon's first intense Christmas season came in When eBay launched onto the scene, Amazon tried to build its own auction site to compete. Bezos liked to move incredibly fast, which often created chaos, especially in Amazon's distribution centers.
In early , Bezos introduced the concept of "two-pizza teams" to Amazon. Dissatisfied customers can email Jeff Bezos directly and he'll forward the message along to the right person, with one dreaded addition: "?
The Amazon logo has had three different iterations over the years, but neither of the first two stuck around for very long. This design was later replaced with a logo that featured the company name with a near-straight yellow line beneath it.
On top of the word Amazon. This design stuck around until the year , when Jeff Bezo rolled out the logo that the company has been using ever since, the famous Amazon. In a relatively short time, Amazon has been around, they have flipped the world of commerce upside down. At the time of its founding, Amazon sold only books. In though, when the dot-com bubble burst and killed off many online stores, Amazon was one of the only vital players left standing.
What started as an online bookstore has since grown into a massive corporation with a hand in almost everything. From grocery shopping to cutting-edge technology, Amazon now provides everything from A to Z. The third and seemingly final design of the Amazon logo features a couple of really creative elements.
The first of these is where the arrow underneath the logo starts and stops. At the time Amazon adopted this new logo, the company had already moved well past its days of just being a bookstore and were already offering a wide range of products.
Along with this, the vision of all Amazon would eventually be involved in was undoubtedly already inside the mind of Jeff Bezos when he introduced this new logo. This is the Amazon Prime logo. This same software also tracks an employee's performance against set Key Performance Indicators KPIs whilst handling orders from customers. While mistakes do happen and are expected, Amazon has been criticized for the pressure it appears to be putting some of its warehouse staff under — even claims that staff can be automatically fired should their performance be deemed unacceptable.
However, it is important to note that Amazon wholeheartedly denies such practice. We would never dismiss an employee without first ensuring that they had received our fullest support , including dedicated coaching to help them improve and additional training," an Amazon representative told MIT Technology Review.
Amazon has also been adopting more and more automated solutions to increase efficiency in its fulfillment centers, like the use of robots to find and retrieve items. However, for the time being, at least, human workers are still a key part of Amazon's delivery service — especially when it comes to packing items and dealing with customer service.
The main appeal of Amazon in its early days was one of pure convenience. No longer did a potential customer need to visit a physical bookstore to get the book they were looking for. The ability to search, select and purchase a book from the comfort of your own home was an amazing innovation at the time. Not only that, but Amazon would deliver your purchase to your front door within days. The very fact that they began to offer more and more different products only broadened its appeal to more and more customers.
But it wasn't really about the goods they were selling. Amazon's success owed, like many other successful companies, to the service that they offered. This gained them significant customer loyalty, and as a result, big profits in the long run. Another innovation Amazon made for its customers was its recommended product function.
By offering other products to upsell, based on the customer's previous purchases, Amazon was able to increase its revenue even more. The addition of customer reviews of products also helped to foster a kind of " customer community " that made the site, and its wares, more appealing to potential new customers.
After announcing, and then canceling plans to build its second HQ in New York following political pressure, Amazon would see record growth during With many people stuck at home during the pandemic, Amazon, and other online retailers enjoyed something of a field day. The most recent major news in Amazon's more than 25 years in business, was the announcement that Bezos has decided to step down as the company's CEO as of fall How the company will perform with Bezos not behind the wheel is yet to be seen, but if past performance is anything to go by, it is bound to be a highly successful one.
That is, of course, unless calls to break up Amazon gain serious traction in the public eye. As they say, time will tell. Interesting Engineering is a participant of the Amazon Services LLC Associates Program and various other affiliate programs, and as such there might be affiliate links to the products in this article.
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