Business degrees focus on courses in finance, marketing, human resources, and management. These often involve the use of mathematics, statistics, data analysis, psychology, consumer behavior research tactics, and law. These courses will give students a foundational knowledge of the business world.
One path for those business students interested in communication may be marketing, where the two disciplines intersect. Communication programs are designed to ensure students graduate with the creative and persuasive writing skills to earn a job. Courses focus on the proper way to communicate in different mediums, such as how to write a press release, news story, or an internal staff email in a large corporation. Students may also learn how to create graphics or shoot video, skills particularly applicable in content marketing and social media.
Communication and business degrees both rely on communication. Market analysts in the business world, for example, collaborate with others and give presentations, and communication is a key soft skill. But they are likely to spend more time focusing on data analysis than shaping messaging. Communication degrees lead to jobs in many industries where they perform public relations, journalism, corporate communication, media relations, and social media.
Graduates of communication programs often find work in positions that require strong language skills, and the understanding of how word choice can make a huge impact in the context of an email, advertisement, article, or other type of message. Business degrees, however, often lead to jobs in various industries and sectors.
Business degree graduates have an understanding of how industries interact on different scales, and how to take advantage of those interactions to help their employer. They can work as financial analysts, market researchers, accountants, or gain experience to become executives in any number of business disciplines. Skip to main content. Online Degrees Blog Communication vs. Business Degree. Apply Program Guide. They may pursue a number of different beats, from local politics to major league sports.
They must have strong conflict resolution skills to handle interpersonal problems that arise in the workplace. Paralegal: Paralegals work for law firms or government agencies on legal cases. They must have strong interpersonal and writing skills to prepare contracts, wills, and other legal documents. Similarities Between Marketing and Communication Marketing and communication degrees emphasize interpersonal communication in various forms.
Differences Between Marketing and Communication Although there are several similarities, there are many differences between marketing and communication degrees, including the coursework and common career paths for graduates. Career Paths Communication degree graduates often go on to pursue an advanced education in law or journalism or careers in public relations, human relations, or journalism.
Communication : Which Is Right for You? Learn more about the online marketing bachelor's program. Get Program Details. This will only take a moment. When are you looking to enroll? Within months. Within 6 months - 1 year. In more than 1 year. Next Step We value your privacy. Who is this guide for? Beyond this, some programs even include a focus on film, discussing topics like screenwriting, film history, and portrayals in film.
Graduates often find employment in print journalism, broadcast journalism, public relations, marketing, or advertising, to name just a few possible options. Rather than obtaining a role in industry, some students choose to further their education in a PhD program, where they conduct mass media research and educate other students. These types of programs focus more on studying media criticism, along with the social and cultural impact of mass media and mass media industries.
Typically, social science mass communication programs are designed to prepare graduates for further study at the doctorate level. This enables graduates to develop engaging stories and distribute information at the local, state, national, and international levels.
Another key focus of these programs is ethics and journalistic integrity — a crucial skill for successful journalists. Some programs might even offer specializations in topics like technology and business, politics, arts and culture, business and economics, science, health, and the environment. These specializations allow students to develop a deep knowledge of journalism while becoming subject matter experts in a specific topic that interests them.
But you may be surprised at some career paths that can result from a degree in communication. Journalism and communication both landed on the list of the 50 majors that offer the highest earnings. Gone are the days when communication grads had to toil with ink-stained fingertips in newspaper bullpens for little pay. Today, opportunities abound for the communication grad, and they are wider reaching and better paying than ever. Many communication grads also pursue careers in law and politics.
A broad field like communication offers an enormous range of career opportunities. Though the choices are broad, they are all built on the bedrock of creativity. Creative professionals enjoy some of the highest job satisfaction rates.
Creative professionals find their work interesting, make a lot of their own decisions, and find plenty of opportunities to take initiative. A career in communication is a career of fulfillment. You choose how to tell your story.
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