This increases your bounce rate and could eventually negatively affect your search rank. The main thing Google and even other search engines look at is how well visitors are responding to your content. If you try out word posts and visitors only stay a few seconds, try words instead. It helps to mix up story lengths to see which lengths visitors respond to best. This gives you a target average for your core audience. Suggest to your clients to test their layout to feature longer content over shorter content to see how readers respond.
Ideally, make your content as long as it needs to be to get your point across. Anything more or less is going to lead to dissatisfied readers. One study found the highest ranking long form content ranged from 2, to 2, words. Most online publications would need to ramble on or do intensive research to come anywhere close to these numbers. The majority of experts are beginning to agree that the ideal length for longer stories and blog posts is closer to the 1, to 1, word range.
This means preferred stories range anywhere from to 1, words. Longer content has been proven to be more effective. The key to making sure readers get the most from it is to break it up with descriptive or catchy headlines. Every website on the Internet uses content to get new customers. WebFX Careers Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.
Get posts by email Be the first to know when we publish a new blog post! Each Day Once a Week. Get Updates. Join , marketing managers and subscribe to Revenue Weekly! We've driven over 6,, leads for clients. Discover how we can help your business grow. Hear from over WebFX clients. WebFX did everything they said they would do and did it on time! The whole process was very easy! The entire staff at WebFX has been phenomenal. They are quick with their replies and incredibly helpful.
WebFX has been excellent to work with! Very knowledgeable about the ever changing algorithms that make up SEO! Ready to speak with a marketing expert? When it's all on one page, they can scan the entire page, and find the parts that are of interest. If you have a long web page that you want people to scroll through, avoid scroll blockers. These are visual elements of your web page that imply that the page content is over. These include elements like:. Basically, anything that acts as a horizontal line across the entire width of the content area can act as a scrolling block, including images or multimedia.
Ultimately, it depends upon your audience. Children don't have as long an attention span as adults, and some topics work better in longer segments. But a good rule of thumb is: No article should exceed two printed pages of double-spaced, point text.
And that would be a long web page. But if the content merited it, putting it all on one page would be preferable to forcing your readers to click through to subsequent pages. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads.
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